Damona Hoffman, aka “Dear Mrs D”, was an early adopter of the online dating trend in 2001. At the time, she was working for in casting for CBS. She also taught courses for actors focused on auditioning and marketing techniques. These classes taught the lessons of personal branding and making a good first impression. Armed with these skills, Dear Mrs D led many actors to career success. Several of whom are now regulars on some of television’s most popular series.
After having such widely successful clients, Dear Mrs D, then Miss D, applied those techniques for actors towards her own personal dating strategies. She quickly found that, similar to getting cast in a starring role, the better her personal branding was, the better her results. In 2003, Dear Mrs D’s online dating expertise led her to the man who is now her husband. Shortly after, friends, relatives and friends-of-friends started asking for her dating secret. Her unconventional strategy has helped many people find their perfect match online.
Damona runs her website www.DearMrsD.com, coaches private clients in both online and offline dating, and holds regular seminars and mixers. This past Spring, Dear Mrs D formed a partnership with online dating giant Match.com to present workshops designed to help members improve their dating results. Dear Mrs D’s Secret Sessions has helped many online daters polish their profiles, learn how to impress on a first date, and gain the confidence necessary to find love.
In addition to writing for The Huffington Post, Damona Hoffman pens a bi-monthly column on JDate, and is a featured expert on YourTango.com. She also makes frequent television appearances and has been seen on Fox, CBS, NBC, and most recently the hit show Pit Boss on Animal Planet. Her first book Spin Your Web: How to Brand Yourself for Successful Online Dating was released on February 1, 2013 and is currently available on Amazon, Barnes & Noble, Nook, Vook, and iBooks and has been endorsed by the Executive Producer of The Millionaire Matchmaker, The CyberDating Expert, JDate, HurryDate, and more.
Ms. Hoffman holds a B.S. in Communications from Northwestern University, coaching credentials from Master Coach University, and a Graduate Certificate from UCLA.